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Tech It Forward is proud to host the Natura Innovation Challenge - Beauty it Forward.
The goal of our challenge is to identify revolutionary startups and entrepreneurs focused on changing the future of beauty, wellness and consumers’ lives.
Selected startups will have the grand opportunity of collaborating, partnering and joining Natura’s innovation journey - one of the world’s leading cosmetics brands!
About Natura
Established in 1969 in São Paulo, Brazil, Natura creates products and services that promote harmonious individual relationships with oneself, with others and with nature.
Natura & Co group, operates in more than 110 countries, with more than 3.7 thousand stores, 35 thousand employees and 8 million representatives and consultants.
Natura is united in the belief that it can both nurture beauty and relationships, as well as improve lives while leading in business and innovation. Priding ourselves in being the largest cosmetic company worldwide.
Innovation and Products
Natura shares a deep passion for innovation. Our goal is to develop products, experiences and services that help our consumers feel confident: healthy in their own skin, and have happy and balanced relationships. We continuously strive to make this world a more beautiful and sustainable place to live.
Technology focus areas
Diagnosis, recommendation and customization of products
Natura wants to help people to enhance and maximize their experiences through AI and advanced algorithms solutions, providing customized skin and hair diagnosis, analysis, and personal care products’ recommendations.
Skin boosters and product performance
As leaders in the cosmetic world, Natura is continuously searching for new innovations and new products with excellence in performance through different ages, ethnicity, and genders.
Multi sensorial experiences
Each stimulated sense can be considered a touch point - an opportunity to create an emotional connection to the customer. For Natura, caring about customer relationship and connection is key and at the core of the company’s mission.
Sustainability and regenerative products and experience
Natura delivers exclusive and sustainable innovation by combining the power of nature and state of the art science. The company puts it as a priority to tools, devices and other technologies to enable circular economy in order to reduce negative environment impact.
Wellness and mental health solutions
Natura's mission is to create a sense of pleasure and well-being by investing in solutions that awaken the senses and improve people's relationship with themselves, with their bodies, with others, and with the world.
What we are looking for
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Startups from pre-seed to Round A
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Technology, digital and/or biotechnology-based ventures
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Academic Research based (Spin-off candidates)
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Products
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Services
How startups are selected
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Competitive advantage
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Science, Technology and innovation
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Fit to Natura’s innovation focus areas
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Team’s strengths
Program timeline
Application Submission Open
21/5
30/6
Application Deadline
21/7
Selection Results
28/7
Innovation Challenge Pitching Day